Dancehall Dancer Blacka Named Red Bull Ambassador
The NYC-based dancer/choreographer was born and raised in Brooklyn, but Trinidad and Tobago flows through his veins thanks to his parents. Blacka has travelled the world creating fans of dancehall music through dance, and has appeared in music videos and on-stage performances for big names in entertainment such as Rihanna, Skrillex, Major Lazer, A$ap Rocky and Collie Budz.
Now the young king has been named brand ambassador for energy drink giant Red Bull.
Red Bull has forged a partnership with the marketing arm of LargeUp, a name increasing in popularity in the Caribbean entertainment industry in the U.S. This is the first time that a dancehall dancer and a major international brand will form such a partnership.
“Red Bull has a deep and credible heritage in contemporary dance, and our partnership with LargeUp and Blacka Di Danca enables us to continue to innovate and surprise consumers in this platform,” said Jeffrey Regis, Director of Sports Marketing for Red Bull North America. “There’s an organic fit with Red Bull and Blacka based on Blacka’s belief in the product, culture and dance, and a sharing of similar values.”
Blacka expressed anticipation at taking on the new role, stating that it was an honor to be considered a representative of such a brand.
“I’m just really excited to be working with a brand interested and appreciative of dancehall culture. I think this partnership will open doors not only for dancehall dancers but for the entire Caribbean community,” he told Loop. “I want this accomplishment to inspire people to know that they can do it too. Following your dreams is shunned when it doesn’t seem realistic, but the feeling of wanting more for yourself… the feeling of knowing that you can be more, even when others don’t see it… that feeling is as real as it gets. Do what you love, love what you do, and eventually, the right people will see it.”
The dancer’s next stop is Europe.
By: Danielle Dixon
Follow her on Twitter: @tooprettydani