How Black Lives Matter is Promoting Black Businesses

patrisse_blmBlack Lives Matter has partnered with ad agency J. Walter Thompson New York to launch a bata version of BackingBlackBusiness.com, a website which helps people to find black-owned businesses nationwide. The website was officially launched on Monday.

For your shopping convenience, there are different categories to choose from, including health and beauty, food and beverages, and entertainment and lifestyle.


Black Lives Matter’s ultimate goal is for BackingBlackBusiness.com to become “the biggest and most easily accessible black businesses database in the country,” according to a statement.

“Black-owned business have long been a staple in the Black community providing jobs, economic security and a somewhere for us to go and feel seen and safe,” said Black Lives Matter co-founder Patrisse Cullors. “In these uncertain times, we need these places more than ever.”

Chief Creative Officer of J. Walter Thompson New York Brent Choi said that their aim is to to “reduce the racial disparity that exists in economic well-being through the promotion of black business ownership.”

The site carries information for over 300 businesses at present, and hopes to greatly increase the amount by the end of 2017.

By: Danielle Dixon

Follow her on Twitter: @tooprettydani

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