For many years, mainstream media has put forth a standard of beauty that not every woman could meet, especially black women and Latina women.
Though some beauty product companies are attempting to become more diverse when showcasing their product campaigns and ads, there is still much to be done before it can be said that there is enough diversity in mainstream beauty product campaigns and commercials.
Two known names in natural haircare have teamed up to introduce their haircare lines to beauty giant Sephora.
A’Lelia Bundles, granddaughter of Madam C.J. Walker, and Richelieu Dennis, CEO of Sundial Brands (Shia Moisture and Nubian Heritage) have launched their products exclusively in Sephora in a bid to offer black women with natural hair suitable options in what has become one of the most widely-known cosmetic stores.
While everyone is fuming over the controversial Gap ad in which a little African-American girl is literally used as an arm rest by a Caucasian girl, I saw an ad that made me smile and that filled my heart with pride about being a black woman, and now I’d like to share that ad with you, our readers.
The ad was created by natural hair product line Shea Moisture, founded by mother and son duo Mary Dennis and Richelieu Dennis in memory of Mary Dennis’ mother, Sofi Tucker, an immigrant from Sierra Leone who made her own haircare and skincare concoctions using pure Shea Butter. The Shea Moisture line boasts of beauty products made from only natural and organic ingredients, so you know exactly what you’re putting in your hair and on you skin.
This past weekend, I had the pleasure of attending one of the most hyped up and talked about festivals of the summer for the kinky-curly community: Curl Fest! This was my first time attending, and I honestly didn’t know what to expect. I underwent a mini heart attack earlier in the summer when the initial fest was canceled due to rain. However, this past Saturday, it was a sunny 86 degrees and afros were flourishing everywhere!
Located at Prospect Park in Brooklyn, Curl Fest brought hundreds of women, children, and even men all around together for one cause: to celebrate hair, happiness, and culture. This festival included plenty of vendors such as a fab eyeglass line named Spread LA, a bomb lipstick line called The Lip Bar, and an awesome designer named Pauline Asmah, just to mention a few.
The lines at Curl Fest were never-ending; from waiting to be checked in, to waiting to get your awesome goodie bag, curly-haired women swarmed the premises with nothing but positive vibes. Speaking of the goodie bag, I received an adorable pink tote from Carol’s Daughter that had about over 20 samples and even regularly sized products all for my hair! (I couldn’t believe what I walked home with.)